in magnitude and even in sign, implying an inversion of the preferential direction for the heat current with respect to the temperature bias. We perform a systematic study of these effects in a circuit QED model of qubit-oscillator system and find that the features of current and rectification crucially depend on the qubit-oscillator coupling. While at small coupling, transport occurs via a resonant mechanism between the sub-systems, in the ultrastrong coupling regime the junction is a unique, highly hybridized system and the current becomes largely insensitive to the detuning. Correspondingly, the rectification undergoes a change of sign. In the nonlinear transport regime, the coupling strength determines whether the current scales sub- or super-linearly with the temperature bias and whether the rectification, which increases in magnitude with the bias, is positive or negative. We also find that steady-state coherence largely suppresses the current and enhances rectification. An insight on these behaviors with respect to changes in the system parameters is provided by analytical approximate formulas.