This nonlinearity is at the same time the key to the amplification phenomenon but also the cause of a fundamental limitation: poor phase matching between the signal and the pump. Here we solve this issue with a new phase matching mechanism based on the sign reversal of the Kerr nonlinearity. We present a novel traveling wave parametric amplifier composed of a chain of superconducting nonlinear asymmetric inductive elements (SNAILs) which allows this sign reversal when biased with the proper magnetic flux. Compared to previous state of the art phase matching approaches, this reversed Kerr phase matching mechanism avoids the presence of gaps in transmission, reduces gain ripples, and allows in situ tunability of the amplification band over an unprecedented wide range. Besides such notable advancements in the amplification performance, with direct applications to superconducting quantum computing, the in-situ tunability of the nonlinearity in traveling wave structures, with no counterpart in optics to the best of our knowledge, opens exciting experimental possibilities in the general framework of microwave quantum optics and single-photon detection.